Disrupting the Solar Industry The Story Behind Solar Sovereign’s Transparent Practices

Ashton Rakoske, Founder of Solar Sovereign
Ashton Rakoske, Founder of Solar Sovereign

In an age where transparency is often preached but seldom practiced, Solar Sovereign stands as a beacon of honesty and clarity in the solar industry. Founded by former professional gamer Ashton Rakoske at the tender age of 19, Solar Sovereign has swiftly risen to prominence, not just for its innovative business model, but for its unwavering commitment to customer trust. In this article, we’ll explore how Solar Sovereign is disrupting the solar industry by focusing on transparent practices and the impact this has had on their customers and the industry at large.

The Solar Industry Before Solar Sovereign

Before the emergence of Solar Sovereign, the solar industry was rife with complexities and misconceptions. Many businesses operated with opaque pricing structures, hidden fees, and confusing contracts that left customers feeling wary and mistrustful. The general public often viewed solar energy as a costly and complicated endeavor, reserved only for the exceptionally wealthy or technologically savvy.

Common Issues in the Solar Industry

  1. Opaqueness: Many solar companies had a reputation for not being upfront about costs, leading to unexpected expenses for consumers.


  1. Misleading Information: The industry was plagued by false promises and exaggerated claims about the efficiency and savings that solar systems could offer.


  1. Complexity: Navigating the process of installation, maintenance, and understanding how solar energy systems work was often overwhelming for the average consumer.

Solar Sovereign’s Transparent Practices

From the outset, Solar Sovereign was designed to be different. Ashton Rakoske’s vision was to create what he calls “The Walmart of Solar,” offering solar solutions that are accessible, affordable, and above all, transparent. Here’s how Solar Sovereign sets itself apart:


Clear Pricing: Solar Sovereign ensures that all pricing is straightforward with no hidden fees. Customers know exactly what they’re paying for upfront, fostering trust and eliminating surprises.


Detailed Contracts: Every customer receives a detailed contract that breaks down each component of their solar system, installation process, and maintenance schedule. This transparency helps demystify the process and makes it more approachable for the average person.


Educational Resources: Understanding that knowledge is power, Solar Sovereign provides comprehensive educational resources to help customers make informed decisions about their solar energy needs. From webinars to detailed guides, they empower their customers with the information they need.

The Impact of Transparency on Customer Trust

By prioritizing transparency, Solar Sovereign has been able to build a loyal customer base. Their commitment to honesty and clarity has resonated with consumers, leading to positive reviews and strong word-of-mouth referrals.


“Solar Sovereign powered over 3,000 homes while maintaining the best prices and a transparent approach,” says Rakoske. This track record speaks volumes about the company’s commitment to its customers and its ability to deliver on its promises.

Increasing Market Share

Transparent practices have not only built trust but have also allowed Solar Sovereign to capture a significant share of the market. By addressing the pain points that have long plagued the solar industry, they have carved out a niche for themselves as a reliable and trustworthy provider.

Despite its success, Solar Sovereign has faced its fair share of challenges. One of the biggest hurdles has been finding talented individuals who share Rakoske’s vision for transparency and customer-centric service. Additionally, convincing customers to trust a young company led by a young owner required significant effort. However, by consistently delivering on their promises and maintaining their commitment to transparency, Solar Sovereign has managed to overcome these obstacles.

Future Predictions

Looking ahead, the future of the solar industry seems bright, especially for companies that prioritize transparency and customer trust. As consumers become more informed and discerning, they will increasingly seek out providers who operate with honesty and integrity.

Solar Sovereign is well-positioned to lead this charge. Ashton Rakoske envisions the company becoming a nationwide chain, helping more people achieve power independence in an increasingly electrified world. “With all cars becoming electric more and more people will need solar,” he notes, highlighting the growing demand for sustainable energy solutions.

Solar Sovereign’s commitment to transparency has not only set them apart in the solar industry but has also had a profound impact on their customers and the industry as a whole. By fostering trust and providing clear, honest information, they have revolutionized the way people view and engage with solar energy.