The world of influencer marketing is evolving at a breakneck pace, and HYPR, an Australian and New Zealand-based media and talent agency, is at the forefront of that evolution. Known for their expertise in social media management, talent representation, and influencer-driven marketing campaigns, HYPR is now expanding its footprint with a highly anticipated launch in the United States. This move into the world’s largest influencer market signals not only a bold step for the agency but also a significant disruption in how talent, influencers, and brands connect in the digital age.
With a reputation built on orchestrating high-profile events and managing elite talent, HYPR is not just another influencer agency—they’re rewriting the rules on how influencer marketing should be done. Let’s take a look inside their exclusive US launch and how HYPR is poised to change the influencer landscape.
HYPR’s US Expansion: More Than Just Geography
The decision to expand into the US market isn’t just about physical presence for HYPR—it’s a strategic move to shake up how influencers and brands collaborate on a global scale. With its deep experience in iGaming, esports, and digital media, HYPR has already established itself as a leader in the Asia-Pacific region. Now, with the launch of their new US-focused website, createdbyHYPR.com, HYPR is set to bring its innovative approach to the American market.
“We are incredibly excited about our new partners in the US and the work we have done so far,” says Aiden Hiko, co-founder of HYPR. “Australia has been incredibly successful for us, and we look forward to bridging the gap between Australia and the United States for content creators to take that next step.”
HYPR’s US expansion is designed to offer new opportunities for creators and brands on both sides of the Pacific. By establishing a presence in Los Angeles, the epicenter of influencer culture, HYPR is positioning itself to connect Australian and New Zealand talent with the opportunities and partnerships that the US market offers.
Disrupting the Traditional Model of Influencer Marketing
What sets HYPR apart from other agencies is their ability to orchestrate high-impact, cross-industry events that merge influencer marketing with brand strategy. This isn’t just about placing influencers in brand campaigns; HYPR creates experiences that drive engagement and amplify both the brand and the influencer’s reach.
A prime example of HYPR’s disruptive approach is their involvement in David Dobrik’s recent birthday party. Organized in partnership with Kirgo, one of the world’s fastest-growing online casinos, the event blended entertainment, influencer culture, and iGaming in a way that captivated audiences across social media platforms. The event wasn’t just a celebration—it was a strategic marketing play that generated massive online buzz, showcasing HYPR’s ability to execute influencer campaigns that merge seamlessly with brand objectives.
“We saw an opportunity to do something different with our campaigns, especially by combining entertainment with industries like iGaming and esports,” says Josh Harvey, HYPR’s co-founder. “It’s about creating experiences that resonate both online and offline, and that’s what we are bringing to the US.”
Major Events and Big Names: A Track Record of Success
HYPR’s reputation for creating influencer-driven events that attract attention speaks for itself. In addition to their collaboration with David Dobrik, HYPR recently sponsored FaZe Clan’s party in Los Angeles—an event that garnered so much attention it was shut down early due to overwhelming crowds of partygoers who couldn’t get in.
These high-profile events are more than just parties; they are carefully crafted experiences that connect influencers with brands in ways that feel organic, yet drive significant brand visibility. Whether working with global influencers like UFC legend Rampage Jackson or gambling icon Mikki Mase, HYPR has proven time and again that they know how to generate buzz and create lasting impressions.
Nick Bobir, co-founder of HYPR, attributes much of the agency’s success to their understanding of Los Angeles’ influencer-driven culture. “There has always been a different way of doing things in Los Angeles—they get it right,” says Bobir. “We are incredibly fortunate to put our creators in positions that they can pursue international opportunities now, something that is rarely possible from our corner of the world.”
With their deep roots in Australia and New Zealand, HYPR is bringing a fresh perspective to the US influencer market, where they are leveraging their global experience to offer something new to American brands and talent.
The Future of Influencer Marketing, Led by HYPR
HYPR’s entry into the US isn’t just about growing their footprint—it’s about leading the charge in the future of influencer marketing. With their focus on industries like iGaming and esports, HYPR is tapping into niche markets that are rapidly expanding, both in the US and globally. Their ability to blend influencer culture with these industries has already garnered them attention, and their disruptive approach is poised to reshape how influencer-driven marketing campaigns are developed.
Josh Harvey is optimistic about the future. “We have been hard at work setting up this chance to launch in the US, and it is certainly just the beginning for HYPR expansions,” he says. “We look forward to building opportunities for brands and talents to connect globally, and leading the way in influencer media across the industries we love, including iGaming, esports, and leveraging creative media.”
The agency’s success comes down to its ability to see beyond traditional influencer marketing models. Instead of simply placing influencers in ad campaigns, HYPR creates experiences that are immersive, impactful, and long-lasting. With their sights set on expanding even further into the US, HYPR is poised to continue leading the way in the next generation of influencer marketing.
As HYPR enters the US market, it is clear that they are bringing something different to the table. With their innovative approach to influencer-driven events, combined with their deep understanding of digital media, esports, and iGaming, HYPR is set to disrupt the traditional influencer marketing landscape. Their ability to create campaigns that resonate with both influencers and their audiences positions them as a major player in the US, as well as on the global stage.
By connecting influencers with brands in meaningful, creative ways, HYPR is changing the way brands engage with their audiences. As they continue to expand, both Australian and American content creators are sure to benefit from their forward-thinking approach. The US launch is only the beginning, and HYPR is ready to redefine what influencer marketing can achieve.
