The Dynamic Duo Behind 4TO4U

Co-Founder of 4TO4U, Katya Akuma is the Editor-in-Chief of the digital agency…

A father-daughter duo to top, the full-service photography agency was established in 2005 in collaboration with her father, renowned Fashion Photographer, Artur Koff. 

As the Fashion Director and chief editor, Akuma attends the fashion week circuit, covering New York, London, Milan, and Paris every season. Emerging as a fashion influencer, Akuma is often invited to VIP events to celebrate the reveal of new collections. You can find her sitting front row at the most sought-after brands such as Chanel, Versace, Dolce and Gabbana, and Christian Dior.

Behind the lens

Given exclusives and backstage access, Koff also covers the major events backstage and at the end of the runway. Detailing fashion and catching the commotion backstage, his photographs capture both close-ups of the latest accessories and the full looks walking down the runway.

Beyond Akuma’s responsibility during fashion weeks, she also stays on the pulse of fashion news throughout the year and highlights product reviews. Her role enables her to interview designers for features about their inspiration. Akuma gets to watch the magic unfold backstage, getting up close and personal with the designers and details of their designs. With extraordinary collections and craftmanship, Haute Couture Fashion Week in Paris is Akuma’s favorite stop on the circuit.

Supporting Russian designer, Valentin Yudashkin

With an appreciation for her heritage, Akuma proudly supports Russian designer, Valentin Yudashkin. Akuma also closely follows Indian designers Bibhu Mohapatra and Manish Arora. “Even though I love going to established designers who have bigger shows, my personal interest is in the emerging designers,” says Akuma

After the groundwork, the company then distributes the coverage to the magazines providing images services to the leading national and international publications such as; Harper’s Bazaar, Grazia International, Vogue Mexico & Latin America, Glamour, W Story, Elle, Cosmopolitan, Marie Claire, Hello Russia, Socialite, World Fashion Channel TV, Interview Magazine, among others.

With a portfolio of a plethora of high-end fashion brands and publications, 4TO4U is your go-to resource for bespoke photography. In addition to current events, 4TO4U has an extensive archive, searchable by date, name, and events. Celebrity portraits of the fashion elite are also available on the site. Even in fashion’s offseason, the company photographs over 20 events each week covering occasions like the US Open. The site archives highlight all major happenings with their photos available to the public for free.

Posing Academy

4TO4U also offers a Posing Academy lead by model Sara Struharova, and Koff who teach poses for any situation. Their site offers a gallery of poses including stand shots, sitting, lying, hands, and how to model objects such as glasses, hats, and backpacks. 

The Parsons, Fashion Studies, Alumna, Akuma is a New York-based high-powered editor, designer, artist, and activist. With 12 years of experience working in the fashion industry; the influencer has more power behind her than most public figures on Instagram. With her following and through her nonprofit organization Council for Fashion and Social Change, she brings solutions to fruition through the help of powerful partnerships.

Reinventing ‘influencer’

She reinvents the term influencer with her passion to change the world through fashion. Revolving around the industry in so many ways as a designer, connector, advocate, and activist, Akuma stays on the pulse of change and creativity. A fashion rock whose ripples is heard a mile away, Akuma is a forced to be reckoned with.