Rapper, entrepreneur and now also talent recruiter: with his Roc Nation, an entertainment company founded in 2008, Jay-Z gets even closer to the world of art. And it does so by entering into an agreement with Long Island University in Brooklyn for the birth of the Roc Nation School of Music, Sports & Entertainment.
The institute, which begins accepting students for the fall semester at the Brooklyn campus this fall, will offer 25% of incoming freshmen a scholarship to support debt-free education. This does not mean that it will be easy to access it: the recipients will in fact be selected from high-level academic students based in New York according to two requirements: that they are freshmen for the first time and that they demonstrate the utmost need to receive ad hoc tutoring. The goal of this investment? Train the new players in the music and sports scene, despite the numerous budget cuts in US schools.
Among the courses offered by the Roc Nation school will be those in music, music technology, entrepreneurship and sport production and management. And students will be able to enrich their educational path through visits by guest artists and teachers, internships and practical experiences.
In 2018, the American rapper ($ 1 billion his net worth according to the most recent Forbes ranking, which positions him as 42nd at the 2020 Celebrity 100) began to take an interest in European football with Romelu Lukaku who was the first footballer of Premier League to sign a representation agreement with Roc Nation. After the players, this year it was also the turn of clubs such as AC Milan, which have partnered with Jay-Z to manage aspects such as music programming, merchandising collaborations, digital strategy, commercial sales and cultural events.
